What's New
Reminder: the New Circana MULO+
REMINDER: MULO+ UPGRADE As of last month’s report, our monthly updates reflect the Circana MULO+ universe that includes additional e-Commerce, grocery, club, DTC delivery and other channels that were previously neither reporting data nor projected in the old MULO universe. This reflects an average expansion of 15% across total CPG. All time period history and geographies have been updated to MULO+.
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State of Produce
March 2024 | Price/Lb. | $ Sales | $ vs. YA | Lbs. vs. YA |
Fresh Fruits | $1.83 | +3.3% | $4.4 | +5.4% | +2.1 |
Fresh Vegetables | $1.98| -0.9% | $4.3B | +4.9% | +5.8% |
Top Growth Commodities (NEW $)
Absolute $ gain vs. YA
Berries | +$10.6M |
Onions | +$16.0M |
Grapes | +$9.6M |
Avocados | +$12.6M |
Mandarins | +$13.3M |
Tomatoes | +$6.4M |
Lettuce | +$8.1M |
Peppers | +$8.4M |
Cucumbers | +$11.9M |
Carrots | +$8.2M |