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<section class="large-hero-banner default large-banner-secondary" data-epi-type="content"> <div class="container"> <div class="w-6col"> <div class="hero"> <h1 class="" data-epi-type="title">Floral</h1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">Connect, collaborate and exchange information and ideas to address opportunities and challenges in the floral industry.</h2></div> </div> <div class="cta"> <a class="score-button anchor-button default" title="Explore Floral Resources" href="#explore"> Explore Floral Resources </a> </div> </div> </div> <picture> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-desktop.jpg" media="(min-width: 1200px)"> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-mobile.jpg" media="(max-width: 1199px)"> <img src="/siteassets/images/field-shots/lavendar-field.jpg" alt=""> </picture> </div> </section> <section class="score-stripe offset-pull-up " style=""> <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div data-react-component="CarouselSlider" data-props="loaded" class=""><div class="swiper swiper-initialized swiper-horizontal swiper-pointer-events tile-carousel"><div class="swiper-button-prev"></div><div class="swiper-button-next"></div><div class="swiper-wrapper" style="transition-duration: 0ms; transform: translate3d(-1264px, 0px, 0px);"><div class="swiper-slide swiper-slide-duplicate swiper-slide-prev" data-swiper-slide-index="5" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/floral-display.jpg/_croppings/resource-detail-page-feature.jpg" alt="Colorful flower bouquets on display shelves." loading="eager"></div><div class="caption"><p class="eyebrow">Floral</p><p class="title">Supermarket Floral Benchmarks Report</p><p class="description">Supermarket Floral Department Continues to be a Powerhouse In Profitability</p><div class="cta-area"><a href="/resources/floral/floral-supermarket-benchmarks/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide swiper-slide-active" data-swiper-slide-index="0" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/muted-floral-bouquet.jpg/_croppings/resource-detail-page-feature.jpg" alt="A close-up of a bouquet featuring pink peonies, cream roses, white flowers, and green foliage." loading="eager"></div><div class="caption"><p class="eyebrow">Floral</p><p class="title">Supermarket Floral Sales Data</p><p class="description">Monthly reports from Circana outline supermarket floral sales data for the month. Each report includes dollar sales data compared to the year and holiday data.</p><div class="cta-area"><a href="/resources/floral/circana-supermarket-floral-sales-data/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide swiper-slide-next" data-swiper-slide-index="1" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/floral-assortment-webinar.jpg/_croppings/resource-detail-page-feature.jpg" alt="Street flower shop with colorful flowers" loading="eager"></div><div class="caption"><p class="eyebrow">Webinar</p><p class="title">Use It or Lose It: Floral Color Trends at Retail Webinar</p><p class="description">Elevate your color game, attract shoppers, and boost department profits! Register now for this essential merchandising insight!</p><div class="cta-area"><a href="/resources/floral/24-floral-color-trends-webinar/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide" data-swiper-slide-index="2" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/collage-of-flowers.jpg/_croppings/resource-detail-page-feature.jpg" alt="Close-up group of different beautiful and colorful flowers." loading="eager"></div><div class="caption"><p class="eyebrow">Webinar</p><p class="title">The Past, Present, and Future of Floral: An IFPA Webinar </p><p class="description">Learn key insights into the global floral industry. Learn about market trends, benchmarks, inflation, opportunities in 2024 & color trends.</p><div class="cta-area"><a href="/resources/floral/soi-floral-webinar/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide" data-swiper-slide-index="3" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/2022pantoneflowers.jpg/_croppings/resource-detail-page-feature.jpg" alt="Hydrangea and color of the year 2022 from pantone." loading="eager"></div><div class="caption"><p class="eyebrow">Floral</p><p class="title">Future of Flowers </p><p class="description">Drive flower sales over the next 3 to 5 years with a growth strategy based on macro, category and consumer trend shifts based on 2023 research from Kantar.</p><div class="cta-area"><a href="/resources/floral/the-future-of-flowers/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide" data-swiper-slide-index="4" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/iposhero.jpg/_croppings/generic-page-feature.jpg" alt="Colorful chrysanthemum flower macro shot" loading="eager"></div><div class="caption"><p class="eyebrow">Floral</p><p class="title">Supermarket Floral Consumer Sentiment</p><p class="description">Universally there is opportunity for supermarkets to promote the quality of their floral products to increase everyday sales as well as special occasion sales.</p><div class="cta-area"><a href="/resources/floral/supermarket-floral-consumer-sentiment/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide swiper-slide-duplicate-prev" data-swiper-slide-index="5" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/floral-display.jpg/_croppings/resource-detail-page-feature.jpg" alt="Colorful flower bouquets on display shelves." loading="eager"></div><div class="caption"><p class="eyebrow">Floral</p><p class="title">Supermarket Floral Benchmarks Report</p><p class="description">Supermarket Floral Department Continues to be a Powerhouse In Profitability</p><div class="cta-area"><a href="/resources/floral/floral-supermarket-benchmarks/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div><div class="swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active" data-swiper-slide-index="0" style="width: 1264px;"><div class="tile color-mint slider-tile "><div class="image-wrapper bg-mint"><img src="/siteassets/images/floral/muted-floral-bouquet.jpg/_croppings/resource-detail-page-feature.jpg" alt="A close-up of a bouquet featuring pink peonies, cream roses, white flowers, and green foliage." loading="eager"></div><div class="caption"><p class="eyebrow">Floral</p><p class="title">Supermarket Floral Sales Data</p><p class="description">Monthly reports from Circana outline supermarket floral sales data for the month. Each report includes dollar sales data compared to the year and holiday data.</p><div class="cta-area"><a href="/resources/floral/circana-supermarket-floral-sales-data/" class="score-button color-mint seed-link " target="_self">Learn More</a></div></div></div></div></div></div></div></div> </div> </div> </div> </section> <section class="anchor-section mt-0"> <span class="anchorpoint sr-only" id="explore">Explore Resources</span> </section> <section class="simple-search-section"> <div data-react-component="SimpleSearchResultBlock" data-props="loaded" class=""><section class="simple-search search-grid loading"><div class="container"><div class="w-3col"></div><div class="w-9col"><h2>Resources</h2><p class="description">Discover Floral Opportunities and Challenges</p></div></div><div class="search-results search-grid container"><div class="w-3col"><div class="facet-panel"><div class="loading-facet"><div class="facet-line loading"></div><div class="facet-line loading"></div><div 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class="image-wrapper"></div><div class="caption"><p class="eyebrow"></p><p class="title"></p><div class="author"><p class="author-name"></p><p class="author-position"></p><p class="author-company"></p></div></div></div><div class="tile tile-grid loading"><div class="image-wrapper"></div><div class="caption"><p class="eyebrow"></p><p class="title"></p><div class="author"><p class="author-name"></p><p class="author-position"></p><p class="author-company"></p></div></div></div><div class="tile tile-grid loading"><div class="image-wrapper"></div><div class="caption"><p class="eyebrow"></p><p class="title"></p><div class="author"><p class="author-name"></p><p class="author-position"></p><p class="author-company"></p></div></div></div><div class="tile tile-grid loading"><div class="image-wrapper"></div><div class="caption"><p class="eyebrow"></p><p class="title"></p><div class="author"><p class="author-name"></p><p class="author-position"></p><p class="author-company"></p></div></div></div><div class="tile tile-grid loading"><div class="image-wrapper"></div><div class="caption"><p class="eyebrow"></p><p class="title"></p><div class="author"><p class="author-name"></p><p class="author-position"></p><p class="author-company"></p></div></div></div><div class="tile tile-grid loading"><div class="image-wrapper"></div><div class="caption"><p class="eyebrow"></p><p class="title"></p><div class="author"><p class="author-name"></p><p class="author-position"></p><p class="author-company"></p></div></div></div></div></div></div></section></div> </section> <section class="score-stripe default " style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2 class="">Contact our floral expert</h2> </div> <div class="content-area justify-center"> <div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/sally-bedwell.png" class="" alt="Sally Bedwell" title="Sally Bedwell" loading="lazy"> </div> <div class="caption"> <p class="name">Sally Bedwell</p> <div class="rich-text"> <p>Events Manager<br><br></p> </div> <a href="tel:+1(302)607-2143" class="phone" data-epi-edit="PhoneNumber">+1(302)607-2143</a> <a href="mailto:sbedwell@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Sally Bedwell</a> </div> </div> </div> </div> </div> </div> </section> <section class="resource-slider no-mt default color-agave" style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2 class="">Learn More</h2> </div> <div class="content-area"> <div data-react-component="CuratedSlider" data-props="loaded" class=""><div class="swiper swiper-initialized swiper-horizontal swiper-pointer-events Myswiper"><div class="swiper-button-prev swiper-button-disabled"></div><div class="swiper-button-next"></div><div 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