Understanding the Produce Consumer

95%

of all households are concerned about food cost inflation in 2024, 70% say its harder to stay in budget compared to prior months

85%

Say they’ve seen prices increase in recent months, despite the actual ARP down +10 pts from Dec 2023

84%

Making one or more changes due to increased grocery prices, +5 pts in one month

95%

of shoppers age 33 and younger

51%

Shoppers age 34 42 bought at least some of their groceries online in March vs. less than 25% of shoppers age 59 & older

Generation 
Boomers (Born 1946 1964)

109 Dollar Index
35% of Dollars
33% of Buyers

Income
Income greater than $100K

126 Dollar Index
39% of Dollars
32% of Buyers

Race
Asian

129 Dollar Index
8% of Dollars
6% of Buyers

Life Stage
1+ Child

109 Dollar Index
33% of Dollars
30% of Buyers