Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

52-Week Floral Department Unit Sales Up Nearly 2% YOY

The combination of solid everyday sales augmented with strong New Year’s and Valentine’s Day results has boosted floral dollar and unit sales into the plus.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$620.6B	+11.2%	70.8M	+7.6%
52 weeks	$9.145B	+6.5%	901M	+1.8%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 3/24/2024

Annual floral department sales in Circana’s multi-outlet channels totaled $9.1 billion. These outlets sold 895 million units in the past year. The stellar performance of the past few months have pulled the 52-week view into the plus, with units up 1.8%.

Sales by Type

Potted Plants Overtake Flowers as the Number One Seller

The four-week floral performance was strong across the board. Gearing up for an early Easter on March 31st, 2024, potted plant sales jumped ahead of bouquets and roses. Quad-week sales totaled $114 million, up 17.7% over year-ago levels. However, the earlier timing of Easter means more of the sales would have been pushed earlier into the year, especially potted plants.

Outdoor plants and bulbs, also had a strong quad-week performance in dollars and units.

TOP PERFORMING COMMODITIES

4 w.e. 3/24/2024	Price per unit	% Change vs. year ago
Floral Department	$8.76	+3.4%
Potted plant	$9.77	+5.6%
Bouquet	$12.32	+3.6%
Rose	$12.84	+1.3%
Consumer bunch	$6.39	+1.0%
Arrangement	$29.34	-0.3%
Outdoor plant	$8.42	+2.6%
Bulb	$7.65	+2.1%
Holiday	$6.86	+0.1%