This year’s Floral Conference - Anaheim is SOLD OUT!
It isn't too late to join us for The Floral Conference - Miami on June 18 at the Hilton Miami Airport Blue Lagoon.
Learn more
Tuesday, February 27, 2024
Welcome
State of the Industry - Floral
Embrace the Blooming Future: Despite challenges, the floral industry is poised for a decade of growth, with strategic shifts and innovations leading the way. Our market-focused approach recognizes the diverse impacts of rising living costs, urging floral companies to prioritize affordability and align solutions with consumer needs. The integration of generative AI in 2024 promises dynamic marketing campaigns, enhanced customer service, and targeted engagement with untapped demographics like Generation Z, unlocking new avenues for increased sales in this ever-evolving landscape.
AI Unleashed: Transforming Marketing and Sales with Expert Insights and Consumer Perspectives
Embark on a journey into the future of floral marketing with our AI Unleashed session! Join us as our expert showcases powerful AI tools designed to propel marketing and sales. Gain insights from our consumer panel as they react to these cutting-edge features, delving into the impact of personalization on individual buying decisions. Discover how AI transforms the customer experience from just a transaction to a personalized conversation. Cap off the session by exploring one of these AI tools, empowering your floral business to bloom even in slower seasons. Don't miss this opportunity to harness the potential of AI as a tool, not an adversary, in shaping the future of your floral success!
Networking Break
Engage, Pitch, Thrive: Elevating Your Floral Business with AI Innovation
After a 10-minute networking break, participants will gain insights from our consumer panel as they react to these cutting-edge features, delving into the impact of personalization on individual buying decisions. Participants will then embark on an exciting Shark Tank pitch session. Building on insights from the previous AI session, teams collaborate to craft compelling pitches, drawing from showcased AI examples. The ultimate goal? Real-time feedback on how AI utilization can enhance sales not only during peak seasons but also in off-peak periods.
Wrap-up and Closing
Closing Reception
Take time to connect with colleagues and friends
Event Location
Hilton Anaheim
777 W Convention Way,
Anaheim, California, 92802, USA
Phone: 1-714-750-4321
Attendees are responsible for booking their own accommodations. The special rate deadline was Monday, January 23, 2024 and the Hilton Anaheim is now SOLD OUT.
For hotel reservations, please contact hotels in the area directly for availability, rates and reservations:
Desert Palms
Anaheim Marriott (across the street from Hilton)
Portofino
Best Western Plus Pavilions
Best Western Stovall’s
Candy Cane Inn
Clarion (very close to Hilton)
Cortona
Courtyard Anaheim
DoubleTree
Homewood Suites Conv. Center
Hyatt House
Hotel Lulu
Hyatt Place
Residence Inn Conv. Center
Springhill Suites Conv. Center
Westin Anaheim Resort (around the corner from Hilton)
Reserve your room now