Foodservice Conference

Become an exhibitor

2025 Booth Application opens
Thursday, August 1 at 11:00 a.m. ET

The Details

Where: Monterey Conference Center & Portola Hotel & Spa
When: Friday, July 18, 2025, 11:00 a.m. – 4:30 p.m.
Booth Rates: US$5,500 IFPA Members | US$11,000 Non-Members
Booth size: 8 feet deep by 10 feet wide
Note: Each company may reserve a maximum of (1) 8' x 10' space

How Booth Assignments Work

  • The link to the 2025 booth application will be posted here at 11:00 a.m. ET on Thursday, August 1, 2025.
  • Booths will be filled first-come, first-served by the order in which the applications with payment are received (Note: Best of Show Winners receive 1st choice)
  • Booths will be assigned the week of September 23 via Zoom. The primary booth contact will receive an appointment time in early September.
  • Payment is due in full before we can assign a space. Anyone who has not paid by September 20 will be removed from the assignment schedule until payment has been received.
  • Payment options include credit card, check or wire transfer.

What’s Included With Your Booth:

  • 8x10 booth space with facility carpet and drape (8-foot-high back wall, 3 feet high on sides)
  • 7-inch x 44-inch company sign
  • Three All Access Passes, providing access to education (including the Women's Fresh Perspectives General Session), networking events, and the expo before, during, and after show hours.
  • Access to the attendee directory with the ability to message and schedule meetings
  • Listing in the online exhibitor directory
  • Automatic entry into the Best of Show Contest
  • Opportunity to showcase your new product/service as part of the “Fresh Ideas Showcase” (additional cost)

Cancellation Policy:

  • The last day to cancel and receive a refund, less a processing fee, is February 14, 2025. All cancellations must be received in writing, and no refunds will be offered after February 14. 

Fresh Ideas Showcase

Buyers are searching for the newest, most innovative products and services — highlight yours in the Fresh Ideas Showcase to draw traffic to your booth and gain online visibility year-round to the industry at large.

For just $850 ($1,700 for non-members), this limited opportunity includes an online product listing and an on-site shelf display to promote your new product/service in a high-traffic area.

Email Nancy Pickersgill to learn more or select it as an Add-On in the booth application.

Display Guidelines

Foodservice Conference & Exposition
Linear Booth Guidelines

Floor Plan

Monterey Conference Center
and Portola Hotel and Spa
Monterey, CA

Exhibitor Sales Questions

Erin Hutchison

Erin Hutchison

Sales Account Manager, Trade Shows

International Fresh Produce Association

+1(202)303-3422

Exhibitor Logistical Questions

Kyle McMilan

Kyle McMillan

Director, Trade Shows

International Fresh Produce Association

+1 (302) 607-2130