What is the Floral Marketer of the Year Award?

Established in 1981, PMA’s Floral Marketer of the Year Award recognizes an outstanding individual who has served the mass-market floral industry with dedication and distinction. Award winners have shown and provided motivational and inspirational leadership for the mass-market floral industry through lifetime efforts to improve, advance and develop the industry.

Dr. Terril Nell, professor and chairman of University of Florida’s Environmental Horticulture Department was named the 2011 Floral Marketer of the Year on Friday, October 14, by the Produce Marketing Association (PMA). Nell was also recognized for helping key suppliers with problem solving quality issues and handling procedures while never losing sight of the realities industry members work with each day. He effectively pioneered research work in the area of post-harvest physiology and educated all participants within the supply chain, which has been a key component in helping the industry meet and exceed the experience of the consumer. Read More.

Past Floral Marketer of the Year Award Recipients

• 2011 Dr. Terrill Nell
• 2010 Bill Byland
• 2009 Harrison Higaki
• 2008 Daniel S. Temkin
• 2007 Marcy Britigan
• 2006 Lauree Lincoln
• 2005 O. Stanley Pohmer, Jr.
• 2004 Kathy Hession
• 2003 Cindy Rapshus
• 2002 Steven Daum
• 2001 Pat Bauer
• 2000 Pamela Smith
• 1999 Kerry Herndon
• 1998 James Hill
• 1997 Jules Armellini
• 1996 Everett Allinder
• 1995 Tom Lavagetto
• 1994 Harry Higaki
• 1993 Norman T. White
• 1992 Sonny Burnside
• 1991 Hermann Engelmann
• 1990 Kjell Hollen
• 1989 Ralph Bachman
• 1988 Tim Coppins
• 1987 Sandra Hering
• 1986 Gary C. Gallup
• 1985 Carl Pearlstein
• 1984 Edwin H. Smoots
• 1983 Donald E. Bonebrake
• 1982 Eiichi Yoshida
• 1981 James B. Vosters