Fresh Ideas Marketplace
Did You Know
- Quality product trumps low pricing everyday! Sales will increase dramatically with the freshest produce.
- Upwards to 80% of produce sales are impulse buys, so presentation is the key to selling fresh produce!
- On average, up to 50% of your customers shop the produce department.
- A great way to increase sales is through knowledge-based service. It is an effective way to educate customers on different types of products and their characteristics (i.e. taste, origin, or seasonality). This is a key factor in developing sales, trust, and long-term customer relationships.
- While variety items plays a great role in your overall image, think massive displays. Eighty percent of your sales come from 20% of your items! (The average produce department carries 300 items, so 60 of those items create 80% of your sales).
- Large, full displays sell more. For example, bananas are a 42% impulse buy item and bananas sell up to 70% more from a full display.
- Main displays should be built to turn over product at least twice a day.
- Large, out-of-department displays can sometimes generate 4% to 8% in additional department sales.
- Cross merchandising with produce builds the dollar-per-basket, which means more sales. For example, 3,000 to 5,000 consumers a week shop the product department. If you increase their basket purchase by $1.00, that is an addition to $3,000 to $5,000 in sales.
- Display signage is key to sales. Eighty-seven percent of customers will pass by a display if it does not have sign.
- Signage draws a customer into the display and by tells a story about the product, which increases the possibility of a sale. Also known as “romancing the consumer.”
- Product sampling is a great way to increase sales. Sampling serves as your silent salesperson introducing unique and seasonal varieties to your customers.
- Berries accounted for 6.3% of the total produce department sales (on a national average) in 2006. One-third of American strawberry buyers return to buy again.