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Events: PMA Fresh Connections: Australia

Fresh Connections to Knowledge and Networks

PMA Fresh Connections Conference August 14-15, 2008
Four Points by Sheraton Hotel
161 Sussex Street
Darling Harbour
Sydney, Australia

The Produce Marketing Association (PMA) invites you to network, learn, and enhance your competitive position at this two-day event for leaders in the fresh produce industry throughout Australia and New Zealand.


In partnership with: Horticulture Australia


Conference Highlights:

  • Tabletop exhibits
  • Networking receptions
  • Educational programme
    • Industry Update: PMA President Bryan Silbermann will look at the biggest trends impacting the global fresh produce industry
    • Consumer Trends: Kris Walker, Director, Product Leadership, The Nielsen Company, will help you understand emerging consumer trends in Australia and New Zealand and how to use those trends to profitably position your products
    • Packaging: Learn about the latest packaging innovations and how sustainability is impacting packaging from Dan'l Mackey-Almy, President & Managing Partner, DMA Solutions
    • Marketing: Lorna Christie, Senior Vice President, PMA will discuss the shift in marketing products from a sales-based to a consumer-based philosophy and how it can work for your company.
    • Conference Review with Michael Simonetta, CEO of Perfection Fresh Australia Pty. Ltd.
    • Closing Dinner with Keynote Speaker: Michael Luscombe, CEO, Woolworths

Speaker Presentations

THURSDAY 14 AUGUST

  • Bryan Silbermann PMA President

    Industry Update (2:30pm - 3:30pm)

    Speaker Presentation

  • Paul Moraitis, Executive Director Moraitis Group
    Greg Dhnaram, CEO FAVCO Group
    Dan Ryan, Director Business Management HortResearch (Australia) Pty Limited
    David Harris, Director Harris Farm Markets
    Dan'l Mackey-Almy, President & Managing PartnerDMA Solutions, Inc.

    Sourcing Talent

Friday 15 AUGUST

  • Kris Walker Director, Product Leadership, The Nielsen Company

    Consumer Trends (9:00am - 10:15am)

    Speaker Presentation

  • Dan'l Mackey-Almy President & Managing Partner, DMA Solutions, Inc.

    Packaging (11:00am - 12:30pm)

    Speaker Presentation



Schedule

THURSDAY 14 AUGUST

11:00 a.m. 1:30 p.m. Registration
12:30 p.m. 1:00 p.m. Networking Break
1:00 p.m. 2:30 p.m. Strolling Lunch
2:30 p.m. 3:30 p.m. Industry Update Speaker:
Bryan Silbermann, PMA President
Bryan will look at the biggest trends to impact the industry. Hear about global and regional produce industry trends from one of the best sources around!
3:45 p.m. 4:45 p.m. Concurrent Workshops
These sessions will delve deeper into major global trends in the produce industry and regional trends impacting Australia and New Zealand.
4:45 p.m. 6:00 p.m. Exposition
6:00 p.m. 8:00 p.m. Welcoming Reception

FRIDAY 15 AUGUST

7:45 a.m. 8:30 a.m. Morning Coffee
8:30 a.m. 9:00 a.m. Welcome and Introductions
9:00 a.m. 10:15 a.m. Consumer Trends Speaker:
Kris Walker, Director, Product Leadership, The Nielsen Company
Being able to identify consumer trends will enable you to provide more value to customers and increase sales. This session will help you understand emerging consumer trends within the produce industry in Australia and New Zealand and how to best use those trends.
10:15 a.m. 11:00 a.m. Networking Break
11:00 a.m. 12:30 p.m. Packaging: A Way to Sell More Produce Speaker:
Dan'l Mackey-Almy, President & Managing Partner, DMA Solutions, Inc.
Learn about the latest packaging innovations. Whats new? Whats hot? How is sustainability affecting packaging? Also, hear about how packaging is used in marketing and if using popular cartoon characters really works.
12:45 p.m. 2:00 p.m. Lunch
2:00 p.m. 3:30 p.m. Marketing: The Shift to Marketing-Driven Speaker:
Lorna Christie, Senior Vice President of Industry Products & Services, PMA
Hear about the shift in marketing products from a sales-based to a consumer-based philosophy. Understand how this shift can work for your company.
3:30 p.m. 4:15 p.m. Networking Break
4:15 p.m. 5:00 p.m. Conference Wrap-Up/Review Speaker: Michael Simonetta, CEO of Perfection Fresh Australia Pty Ltd
6:00 p.m. 8:30 p.m. Closing Dinner with Keynote Speaker:
Michael Luscombe, CEO of Woolworths
Come hear what the CEO of the largest retailer in Australia wants the produce industry to know.

Registration Information

Rates & Registration:

PMA Members: $399 + GST
Non-Members: $599 + GST

Register Online

Last day to register in advance of the conference is August 1, 2008.

Registration Conditions

A full refund minus AUD 100 processing fee per registration will be issued for all written cancellation requests received by email to CiEvents - kristy.forster@cievents.com.au by 1st August. No request for refunds will be accepted after 1st August. However, substitute delegates are welcome. Please ensure you notify CiEvents in writing of any substitute names by 8th August. For substitute registrations after the 8th August, please go to the Fresh Connections registration desk at the FourPoints by Sheraton Hotel on14th August.

Questions

If you have any queries with regards to registration, please contact Kristy Forster at kristy.forster@cievents.com.au or via phone at +61 2 9923 8673.

If you have any queries with regards to the Conference, please contact Lynda Fisher at PMA's United States office via email at lfisher@pma.com or via phone at +1 (302) 607-2109.