Repositioning the Floral Department to Recapture Mother’s Day Sales

April 2011

The Perishables Group, Inc.

If there is anyone that deserves a whole day dedicated to celebrating them, it would be Mom. Retailers can help support this by reminding consumers that flowers and other gifts from the floral department are ideal options to show appreciation on Mother’s Day. In order to do this, however, retailers may need to redirect their efforts to coincide with shifting consumer purchasing habits.

Steady Historical Sales Predict Solid

2011 Supermarket Floral Sales This Easter

March 2011

The Perishables Group, Inc.

Valentine’s Day 2011

March 2011

The Perishables Group, Inc.

Sales during the four weeks leading up to Valentine’s Day are an important part of the floral industry and can be elevated to attract a larger subset of consumers.

Christmas 2010 Supermarket Floral Sales Fell Short of 2009

January 2011

The Perishables Group, Inc.

The floral department provides a great opportunity for supermarket retailers to capitalize on incremental sales during the holidays, given the optimal assortment and strategies.  To assess holiday floral performance, the Produce Marketing Association (PMA) commissioned the Perishables Group, an independent consulting firm focused on innovation and creating value for clients in the fresh food and floral industry, t

Bill Byland, business manager of Micky's Minis Flora Express, a division of N.G. Heimos Greenhouse, has been named the 2010 Floral Marketer of the Year Oct. 15 by Produce Marketing Association (PMA). This year marks the 30th anniversary of the award, which recognizes an outstanding floral professional who has served the mass-market floral industry with dedication and distinction.

Orlando, Fla. — Bill Byland, business manager of Micky's Minis Flora Express, a division of N.G. Heimos Greenhouse, has been named the 2010 Floral Marketer of the Year Oct. 15 by Produce Marketing Association (PMA).

Research completed by Euromonitor International for PMA

September 2010

Retail industry is consolidated

Due to South Africa’s history of apartheid and allied international sanctions, retailing is dominated by several large South African holding companies, which account for the majority of the leading retailing brands in South Africa.

You claim that local flowers aren’t readily available? You say that wholesale isn’t the way you want to go? Well, I’ve got good news for you. Or, actually, Pergola has the solution to your conscience quandary. That earthy New Preston shop filled to overflowing with all things natural and garden-evocative just launched a super, long-needed innovation that should prove a boon to your bouquets and lift a heavy weight from your carbon footprint.

Kerry Herndon, President and CEO of Kerry's Nursery, Inc.
 

September 2010

The long, hot summer is ending and the great transition to fall is in full swing. Summer styles need to leave the department now. With one food holiday after another, floral departments will be challenged to keep their share of the grocery spend. September and October are times that people prepare the nest for the coming winter. Still just a little early for fall colors, these two months can benefit from a splash of tropical color.

Floratech's new EuroVue floral cooler gives supermarket floral departments a different look: it's only 65 inches high and uniquely cools the flowers without relying on a confining ceiling or sidewalls. This preserves lines of sight in your supermarket and provides excellent visibility for your flowers to help you boost your sales. In addition, EuroVue's patented Always Open® design maintains ideal temperature and humidity and keeps flowers fresh without the barrier of doors that inhibit impulse purchases.