NELL NAMED PMA’S 2011 FLORAL MARKETER OF THE YEAR

Winner is recognized for growing the floriculture industry

 

ATLANTA, Ga., Oct. 14, 2011 —Dr.

Mother's Day 2011

Repositioning the Floral Department to Recapture Mother’s Day Sales

April 2011

The Perishables Group, Inc.

 

If there is anyone that deserves a whole day dedicated to celebrating them, it would be Mom. Retailers can help support this by reminding consumers that flowers and other gifts from the floral department are ideal options to show appreciation on Mother’s Day. In order to do this, however, retailers may need to redirect their efforts to coincide with shifting consumer purchasing habits.

Easter 2011

Steady Historical Sales Predict Solid

2011 Supermarket Floral Sales This Easter

March 2011

The Perishables Group, Inc.

2011 Valentine's Day Floral Market Watch Report

Valentine’s Day 2011

March 2011

The Perishables Group, Inc.

Sales during the four weeks leading up to Valentine’s Day are an important part of the floral industry and can be elevated to attract a larger subset of consumers.

2010 Christmas Floral Market Watch Report

 

Christmas 2010 Supermarket Floral Sales Fell Short of 2009

January 2011

The Perishables Group, Inc.

The floral department provides a great opportunity for supermarket retailers to capitalize on incremental sales during the holidays, given the optimal assortment and strategies.  To assess holiday floral performance, the Produce Marketing Association (PMA) commissioned the Perishables Group, an independent consulting firm focused on innovation and creating value for clients in the fresh food and floral industry, t

Floral Seasonal Transitions

Kerry Herndon, President and CEO of Kerry's Nursery, Inc.
 

September 2010

The long, hot summer is ending and the great transition to fall is in full swing. Summer styles need to leave the department now. With one food holiday after another, floral departments will be challenged to keep their share of the grocery spend. September and October are times that people prepare the nest for the coming winter. Still just a little early for fall colors, these two months can benefit from a splash of tropical color.