India

PMA Membership

Do you currently reside in India and wish to request information on becoming a PMA member?

E-ssentials Online

PMA Members now have direct access to the retail produce training courses online at PMA.com.  This educational training is called E-ssentials and is available in both English and Spanish.

Market Dynamics

April 2011

The size of the Indian urban food market is estimated to be $70 billion.  In general, this population has a high purchasing power, a high population density, and demands a network of food retail outlets. These factors contribute to the growth of new retail names and formats such as hyper-and super-markets set to emerge.

The key drivers in place for increased fresh fruit and vegetable import demand are:

• a) Growth of the middle class.
• b) An expanded urban population.
• c) An increased number of nuclear and dual-income families.
• d) Change in attitudes and tastes with increasing modernization particularly, of the youth.
• e) An ability to offset seasonal supply-and-demand effects in fresh products.

The emergence of organized retailing and the creation of quality retail space have led to an increased demand for quality produce and investments in supply chain infrastructure by private players. The retailers are in a place to partner with farmers, logistics operators and traders to enhance purchasing power.  A sustainable business model in food distribution and retail evolved and a significant number of new businesses are ready for a major surge.  Thus the coming of age for retailers is good for consumers, farmers and importers in India.

The emerging buyers of fresh fruits and vegetables are sophisticated and organized retailers, hotels and foodservice operations in urban areas that are under pressure to improve and safety standards.  This makes India an attractive market.

Looking to Exporting into India?

In this exporter guide for India, the Indian economy is likely to grow at 8.5 percent during Indian fiscal year 2010/11. With a growing number of middle-income consumers (300 million), increasing urbanization, an increased number of restaurants and fast food chains, and greater exposure to international products, India remains an expanding market for U.S. high-value agricultural products. High tariffs on the majority of food items along with various non-tariff import requirements, that effectively prohibit imports of key products, continue to hamper U.S. export opportunities.

Information on India's Consumer Market

This is a presentation on Capitalizing on the Consumer Market Opportunity in India given by Sumit Saran (from the SCS Group in India) at the 2011 Fresh Connections in South Africa.  In this presentation you will learn about how India is changing with the times, their trade policies, and their retailing of different fruit commodities.